[[unhealthy commodity industries]] After tobacco, the other two industrial epidemics constitute a large share of the public health burden: alcohol misuse and obesity. > The impact of marketing on public health. Marketing textbooks lionise the consumer: our complete satisfaction is the essence of successful business (provided we can afford to pay). The result is an unstinting hunt for new needs and wants (or, increasingly, whims) to satisfy, and a population that has a burgeoning sense of entitlement. The damaging effect is favoritism, particularly in the pharmaceutical business, which pays attention to the trivial complaints of the rich than the life threatening sicknesses of the poor. The authors offer following suggestions: 1. Independent public health body—completely insulated from vested interest. [[Insights]]: I think it's impossible. The idea of independence is not easy to ensure and requires constant disinfectant and labourous monitoring. 2. Wider vision. I like the author's comment that public [[health is]] not just about pump handles but also the water resources. We should offer a geopolitical vision with greater equality as its central pledge. This vision must consider the relationship between business and society. Public health has a legitimate and crucial role in asking questions about the extent of corporations' power, the crassness of the fiduciary imperative, and the almost complete lack of responsibility being taken for externalities. 3. Rein in marketing. Marketing should be reframed as a regulated responsibility rather than an unchecked right. 4. #to-write Success should not be measured by profit, but rather societal and environmental well-being. 5. Regain political leverage - particularly in finance. We saw the two converged on [[Pandemic Fund]] 6. Think global. [[Scientific knowledge generation does not automatically translate into (policy) solutions and practices]] “The business sector is certainly not shy of putting forward its view of how the world should be organised for the greater good of business. If public health can develop a similar boldness of purpose we will be able to graduate from the post hoc reduction of specific harm, to a pre-emptive quest for an economic system that actively promotes better public health. We have to take the lead in a movement away from a world driven by abeyance to the corporate bottom line and the enrichment of an elite to one that prioritises physical, mental, social, and planetary wellbeing.” (Hastings, 2012, p. 3)