- These industries use CSR as branding and public image - Tobacco company use CSR as a means to focus responsibility on consumers rather than on the corporation, bolster the companies' and their products' popularity, and to prevent regulation - Unlike tobacco CSR campaigns, soda company CSR campaigns explicitly aim to increase sales, including among young people - Philip Morris spent more money on CSR efforts rather than the CSR itself, suspecting that the "CSR" is a mere decoy for "marketing".