[[Global norms can change, and engaging in global norm contestation is a political act that happens in a political stage, for example MDGs were able to achieve norm contestation that extreme poverty is morally unacceptable]] [[Three-stage lifecycle for norm contestation. First, introduce the idea. Second, ideas cross the threshold and socialization period. Third, when the norm settled in and taken-for-granted (internalised)]] [[Governance is both a social process and a collection of norms and arrangements]] [[Five proposals to reform reestablish a WHO fit for purpose are normative instruments, equity and human rights mainstreaming, sustainable financing, One Health, and good governance]]